Business model
Free where it matters. Sustainable where it counts.
SortedUK keeps the help that changes lives free forever — and earns its keep through premium, business and partner tiers that add convenience, never gate the essentials.
The core stays free
Most of what SortedUK does today — finding money you're owed, decoding letters, checking scams, hitting deadlines, reaching local help — is free, with no login. That's deliberate, and permanent.
● Live today · free
Free tier — the safety net
- Money Scan, benefits and grants discovery
- Letter decoding and "can I ignore this?" checks
- Scam checking and deadline tracking
- Local help routing and verified UK helplines
- 130+ sourced, dated guides — no paywall, no ads, no affiliate fees
We never charge a person for what the UK already owes them, and emergency help is always free. The business is built on top of that promise, not against it.
How SortedUK earns
Four planned revenue lines, each adding convenience and depth for people who want more — none of them taking the free safety net away.
Planned
Sorted Pro — households
- Saved cases & a personal dashboard
- Document vault & deadline calendar
- Weekly "what needs attention" report
- Advanced appeal & letter builder
Planned
Business Sorted Pro
- VAT & Companies House reminders
- Grants, licensing & business-rates help
- Late-payment letters & invoice-scam checks
- A simple business admin dashboard
Planned
Council & partner licensing
- A resident self-service support layer
- Plain-English guidance & local-help routing
- Anonymised support-demand insight
- Lower repeat enquiries for council teams
Planned
Ethical marketplace
- Verified, regulated partners only
- No exploitative referrals, no dark patterns
- Human escalation routes kept free of affiliate fees
- Transparency on any partnership
The rules the model lives by
- Free emergency help is always free — panic is never monetised.
- We never sell user data, and never sell vulnerable users' data to anyone.
- No ads, no affiliate fees on the help that matters, no manipulative patterns.
- Every paid feature must add convenience — never put a price on something essential.
Honest status: no billing is live today. The company and data-protection foundations are done — SortedUK trades under CA Capital Limited (company no. 10848369), ICO-registered (reference C1968991), with accounts now live. The premium, business and partner tiers above are still planned, not on sale; they unlock once payment setup is complete. We publish the model before we charge for it, on purpose.