Investors & Partners

Building the operating system for life in Britain.

SortedUK turns confusing UK life admin — letters, benefits, money, scams, housing, deadlines — into one calm place to understand what matters and act on it. Free, private, and sourced to official UK guidance.

The problem

UK life admin is fragmented, and it costs people money.

Government, councils, benefits, housing, energy and consumer systems are spread across hundreds of separate websites, letters and helplines. Ordinary households miss money they are owed, miss deadlines, and struggle to work out what a letter even means or what to do next.

Around £24bn a year in UK support goes unclaimed (Policy in Practice, Missing Out 2025 — the existing sourced figure we cite across the site). The gap is not a lack of help; it is the difficulty of finding it, understanding it, and acting on it in time.

What is live today

Real, working, and free — right now.

Everything below is built and live on sorteduk.uk today. No login, no ads, no affiliate fees, and we never sell data.

Live today

126 plain-English UK guides

Benefits, money, housing, NHS, debt and life-admin guides — each sourced and date-stamped to official UK guidance. See solutions →

Live today

Working tools

The Money Scan, Decode-a-Letter, Scam Check and Sort My Problem — all free, all client-side where possible.

Live today

Sitewide command bar & My Sorted

Type a problem and get routed to the right help. Cases save device-locally — nothing is uploaded.

Live today

A living rule feed

A “what changed” feed tracking UK rule changes as they happen. See what changed →

More on how it works and how we position ourselves: the platform · our promise · how we compare.

The market

Everyone in Britain deals with this.

UK households, families and individuals are the core audience. Beyond that, the same engine serves small businesses, and partners who help citizens every day — councils, charities and advice services.

Partner-facing pages exist today: for councils · for business.

The moat (what we are building)

A trust and data advantage that compounds with use.

These are deliberately framed as the roadmap — they strengthen as the platform is used, and most depend on accounts shipping. They are not claims about today.

On the roadmap

Accumulated UK outcomes

Anonymised, consented outcome data that gets more useful the more it is used — only once accounts and data-protection registration are in place.

Live today

Source-verification chain

Paragraph-level citations and last-verified dates — already part of how guides are written.

Live today

A living rule feed

Tracking UK rule changes as they happen — something competitors with frozen training data cannot easily match.

On the roadmap

Trust positioning

“We never profit from confusion.” A reputation built on plain language, sources and a public corrections record — which compounds as the audience grows.

Business model (planned)

A model that aligns with the user, not against them.

The core help stays free. Revenue is planned — not live — through a generous freemium tier plus optional paid layers and ethical partner licensing.

Planned

Freemium + Sorted Pro

A free tier that genuinely helps, with an optional premium layer for people who want more — unlocking after accounts ship.

Planned

Business Pro

A paid layer for small businesses managing their own UK admin.

Planned

Ethical partner licensing

Councils, charities and advice partners pay for tooling — never the citizen.

Planned

What we will never do

No exploitative referrals. No selling vulnerable-user data. No profiting from confusion. Our promise →

Trust

Independent, sourced, and honest about what we are not.

SortedUK is not government, not a charity, not a law firm, and not a regulated financial adviser. It points to official UK sources, keeps a public corrections policy, and is privacy-first by design.

Sources shown Public corrections Privacy-first No data selling Independent, not government

Read more: our promise · methodology · corrections · privacy.

Where we are + what funding unlocks

Early-stage, honest about it, and clear on the next unlock.

We are early-stage. The platform is live and useful today, but the deeper product depends on two near-term foundations: completing company registration and ICO data-protection registration.

Once those are in place, the next unlock is a logged-in Sorted Passport — saved cases that follow you, reminders before deadlines, and a caseworker layer that tracks a problem through to resolution.

Honesty note. SortedUK is at an early stage. Usage measurement is being added — we will not publish numbers we cannot verify. There are no invented user counts, “money found” totals, financial projections or fabricated milestones on this page. The logged-in dashboard, Sorted Passport, Caseworker, Letter Intelligence and the UK Life Graph are roadmap — they are not yet built, and they unlock after company and data-protection registration.

Talk to us.

If you want to back or partner with the operating system for life in Britain, we would like to hear from you.

Talk to us → business@sorteduk.uk Read our mission →