What Sorted is becoming.
Last verified 27 Jun 2026 · Source SortedUK locked vision + v304 trust pledge · Publisher: CA Capital Limited (company no. 10848369)Nobody in the UK should feel lost, hungry, scammed or unsupported.
Sorted is not a website. It is being built, slowly and carefully, as a friction-reduction layer between ordinary people and the UK systems they have to navigate — benefits, official letters, statutory rights, debt, tenancy, councils, HMRC, DWP, and the small daily emergencies in between. The work is translation, not rebellion. The aim is calmer interactions on both sides: better-informed citizens, fewer misunderstandings, fewer missed deadlines, fewer escalations that should never have been needed.
Who is building this
Sorted is built and run independently in the United Kingdom. We are not a government service. We are not advertiser-funded. We do not sell user data and we do not have investors steering what we ship. The work started after watching ordinary people panic over UK official letters they couldn't decode — council tax demands, HMRC penalties, DWP notices, parking fines — and realising gov.uk is accurate but exhausting. Nobody was going to build the calm front door unless someone just started.
The site went live in May 2026. SortedUK is a trading name of CA Capital Limited — registered in England & Wales, company number 10848369 (status Active). The company is registered with the ICO as a data controller (reference C1968991). Login and account features are live, built on an ICO-registered backend. What we've shipped so far →
Contact. Partnerships and press: business@sorteduk.uk. Corrections to anything on the site: corrections@sorteduk.uk. If you represent a council, charity, ombudsman or public-sector partner, please reach out — SortedUK is built to reduce institutional load as well as citizen confusion.
For the specific commitments we make about how Sorted is built and run, see our public promises. These are the rules we ask the public to hold us to.
The five-year horizon
Every adult in the UK should know that when something goes wrong — a letter they do not understand, a benefit they might be owed, a scam they are worried about, a service they cannot access, a debt they cannot face — they can come here and find a correct, calm, sourced answer in plain English. Or be pointed to the right specialist who can.
That is the only test of whether this works.
The four layers Sorted is built from
Sorted is being built in four deliberate layers, in this order. We do not skip ahead. Each layer earns the next.
Layer 1 · Crisis front door
When someone arrives in distress — suicidal thoughts, homelessness tonight, domestic abuse, child safety concerns, financial-loss scam, hunger, no heat, mental health crisis — they reach the right helpline within seconds, with no AI generation between them and the answer. The numbers come from the named UK charity for each crisis, never from Sorted's own judgement. This layer is live now and is the floor under everything else.
Layer 2 · The UK Benefits Engine
Every UK benefit, every statutory entitlement, every threshold, every eligibility rule — sourced to GOV.UK, current to the relevant tax year, in plain English, with a guided application pathway. Citizens Advice has done this manually for nearly ninety years. Sorted does it digitally with the same accuracy and lower friction. The Department for Work and Pensions itself estimates roughly nineteen billion pounds a year in unclaimed UK benefits. The reason: people do not know what they are entitled to. This layer is the one Sorted is most focused on right now.
Layer 3 · The signposting graph
Every UK organisation involved in helping a person — Citizens Advice branches, Law Centres, Civil Legal Advice, food banks, drug treatment services, mental health crisis lines, ombudsmen, regulators, housing teams — listed, sourced, locatable by postcode. Not advice. Just: here is where to go, here is what they do, here is how to contact them. First items to arrive in this layer: food bank locator (Trussell Trust and Independent Food Aid Network data); drug addiction signposting (Frank and NHS drug services); mental health route map; housing crisis route map; and a Free Legal Help router — users answer plain questions (what happened, is there a court date, is anyone at safety risk, which UK nation), and Sorted returns the right free route (Civil Legal Advice, Shelter, Refuge, Rights of Women, Support Through Court, ACAS, Law Centre, Advocate, Citizens Advice) with an honest read on whether legal aid is likely available. Sorted explains the difference between "free legal help," "legal aid," "no win no fee," and "paid solicitor" because users confuse these constantly. Sorted itself never gives legal advice — it signposts, explains, prepares, and routes.
Layer 4 · Decision support
When someone has been routed to the right help and still has decisions to make — appeal or accept, respond or wait, formal or informal — Sorted shows the likely consequences using sourced UK data: tribunal success rates, average DWP reconsideration timelines, common tenancy escalation paths, council complaint response times. Not "AI predicts your outcome." Just: here is what usually happens, based on real UK numbers.
What Sorted is not
The list of things Sorted will not become is as important as the list of things it will. We say these in public so that we are bound by them.
- Not a replacement for the established UK advice organisations. Citizens Advice, MoneyHelper, StepChange, Shelter, the NHS, Refuge, Frank, Crisis, Mind, Samaritans and every Law Centre have decades of accumulated specialist knowledge. Sorted is the calm front door that helps you find the right one of them.
- Not an AI chatbot. AI is a thin translation layer on top of human-curated, sourced content. The engine is verified data, not language-model generation. Where we use AI, we label it.
- Not a platform for "every problem." Sorted covers a bounded set of UK problems where the answer is verifiable. We refuse expansion into areas where we cannot maintain accuracy.
- Not advertising-funded. Not affiliate-funded. Not pay-to-rank. Not sponsored content. If money ever enters Sorted, it will be on terms that do not corrode why people trust the site.
- Not in a hurry. The platform that becomes UK public infrastructure does so by being correct a thousand times in a row, not by being flashy once.
The discipline behind the build
These rules are public so that you can hold us to them.
- Sourced figures only. Every number on the site links to the UK government, regulator, or charity it came from, with the date it was last checked.
- Free official routes always lead. Citizens Advice, MoneyHelper, Law Centres, ACAS, ombudsmen, NHS and Frank appear before any future paid alternative could.
- Visibly correctable. The corrections log is a permanent public ledger. When we get something wrong, the fix is logged with the date, what changed, and why.
- No pay-to-rank, ever. If a professional directory is ever added, ordering is by stated objective criteria — never by who paid us.
- "Verified" is a narrow claim. It means precisely what was checked and when. Never an endorsement.
- Crisis before content. If a user is in danger, the helpline appears before anything else. No exceptions.
- No new features that do not reduce uncertainty more than what already exists. Ambition is filtered through that question, every time.
- Balanced honesty, not user-side bias. When the authority, council, employer, landlord, or institution has acted correctly, Sorted will say so plainly. We do not pretend every issue is winnable, every refusal unfair, or every authority hostile. Calm accuracy is the only thing that holds long-term trust on both sides — with users and with the institutions Sorted has to interact with.
- Plain-English by default; reading-level options available. Sorted commits to multiple registers of explanation — the standard plain-English layer plus, over time, simplified English for new English speakers, accessibility modes for dyslexia and neurodivergence, and a calmer "stress mode" that strips a screen to the next safe action. We treat readability as accessibility, not as a brand voice.
- Public benefit transparency. When Sorted has enough volume to anonymise meaningfully, it will publish aggregate impact data — appeals completed, benefits explained, deadlines met, scams flagged — so the platform's social value is measurable, not just claimed. No individual user data is ever sold, shared, or used to train models. Aggregate anonymised counts only.
The competitive position. Citizens Advice has eighty-seven years of trust and zero AI. MoneyHelper has Government backing. Each established UK advice body owns its specific area with deep specialist knowledge. Sorted does not beat them at what they do. Sorted's edge is being the coherent, calm, plain-English front door to all of them — the place where someone in confusion or distress can describe their problem and get pointed at the right specialist, with the right next step, sourced and current.
For partners — councils, regulators, charities, public-sector teams
Sorted is built to be useful to the institutions citizens have to deal with, not adversarial to them. A user who arrives at Sorted before contacting a council, an ombudsman, or a regulator typically arrives at the right department, with the right reference numbers, with their evidence already organised, having read a plain-English explanation of what is normal in this kind of situation and what is not. That is a lower-friction interaction for the institution as well as a calmer one for the user.
Where Sorted's interests genuinely align with those of councils, regulators, charities and other public-sector partners:
- Fewer escalations that did not need to happen. Many complaints originate in misunderstood letters, missed timelines, or being routed to the wrong department. Sorted reduces all three at the front door.
- Better-prepared citizens. Appeals, complaints and applications submitted via Sorted's guided flows arrive structured, evidenced and on the correct statutory ground — reducing repetitive back-and-forth and rework.
- Right route first time. Sorted's signposting graph directs users to the correct ombudsman, tribunal, council department, regulator, legal aid route, or charity — not the wrong one.
- Plain-English explanation of correct decisions. When an authority's decision is correct, Sorted explains it as correct. Users who understand why a decision stands escalate less and accept it more readily.
- Anonymous operational signal. Where confusion patterns emerge at scale — particular letters routinely misread, particular processes routinely failing to land — Sorted is in a position to surface that to interested partners. Anonymous aggregate signal only, never personal data.
If you represent a council, regulator, charity, housing association, ombudsman, or other public-sector organisation and would like to discuss how Sorted's signposting, plain-English layer, or anonymised insight could be useful to your team or the citizens you serve, write to business@sorteduk.uk. Sorted is independent and intends to stay that way, but partnerships that reduce citizen confusion and institutional load are exactly the kind of relationships the platform is being built to support.
How you hold us to this
If a sentence on Sorted is inaccurate, unclear, condescending, or out of date, tell us and it will be fixed publicly: corrections@sorteduk.uk
If Sorted ever drifts from the order or the discipline above — takes advertising, pays-to-rank, claims certainty it has not earned, monetises before earning the right to — tell us. Public visibility of the rules is the mechanism by which they hold.
The next thing being built
Right now, the work is finishing the first eight calculators in Layer 2 against current GOV.UK content: Universal Credit, Personal Independence Payment, Pension Credit, Statutory Maternity Pay, Statutory Redundancy, the High Income Child Benefit Charge, Stamp Duty Land Tax, and take-home pay. Take-home pay is verified. The other seven are labelled "pending GOV.UK verification — estimate only" until they are audited one at a time.
That work is unglamorous and it is exactly what becoming UK public infrastructure looks like.