Impact

We measure whether we actually help.

Anyone can claim to change lives. We'd rather show our work. This page sets out the outcomes we track, the honesty rules we hold ourselves to, and what we'll publish as the data grows.

Early stage — measurement being built
What we measure

Outcomes, not clicks.

Understanding

Did the person understand what their letter or situation actually means?

Next step taken

Did they leave knowing the single best thing to do next?

Support surfaced

How much potential support, refunds and discounts did we help people check?

Deadlines protected

Did we flag a deadline in time for the person to act on it?

Scams avoided

Did a calm verdict stop someone clicking, paying or sharing details?

Cases resolved

Did the issue reach a clear end — sorted, escalated, or no action needed?

Our honesty rules

We never invent numbers.

Trust is the whole point. So we hold ourselves to clear rules — the same ones a careful funder or council would expect.

  • No fabricated "money found" or "users helped" counters. We publish a figure only when it's genuinely measured.
  • No fake testimonials or invented success stories.
  • Support figures are shown as estimates, with their official source, never as guarantees.
  • Every answer carries its source and last-checked date so it can be verified.
  • We never sell people's data, and emergency help is always free.
The need we're addressing

Why this matters.

Billions of pounds of UK support go unclaimed every year, and millions of people miss benefits, discounts and deadlines simply because the system is hard to navigate. The opportunity isn't a lack of help — it's helping people find it, understand it and act in time. That's the gap we measure ourselves against. (Source: Policy in Practice, "Missing Out" — unclaimed income-related support.)

Want to help us prove it?

Councils, charities and funders: we'd welcome a measured pilot so we can publish real outcomes together.

For councils Get in touch